Virtual trade fair

Daniel Schilling,

Successful specialist event

The second "INDUSTRIAL Production + handling" was also very well received by exhibitors and visitors.

The second edition of the virtual industrial trade fair "INDUSTRIAL Production + handling" once again attracted visitors. © WEKA BUSINESS MEDIEN GmbH

After the first edition of the trade fair in June and July was very well attended, the second edition from October 5 to 16 also proved to be a complete success for exhibitors and visitors. In terms of content, the October event focused more strongly on actual industrial production, from automation and material flow to manufacturing and assembly, and thus reached its target audience. The 1,401 registered visitors had a choice of 33 exhibitors. Each stand was visited by an average of 102 interested parties.

The lobby of the virtual trade fair. © WBM

The accompanying virtual conference was a particular highlight. 1,840 registered participants had the choice of 41 web seminars. The web seminars lasted an average of 35 minutes and were obviously well received: Subsequent evaluation showed that participants watched an average of 29 minutes. There were around 45 viewers per event.

The virtual stage of the conference hall. © WBM

The trade fair and web seminars were free of charge for visitors after registration. A favorable opportunity that many obviously took advantage of.

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