ebm-papst invests in Singapore and India as future Asia headquarters
ebm-papst in the Asia-Pacific region: local for local
ebm-papst, a leading manufacturer of fans and motors headquartered in Mulfingen, is investing around one million euros in the expansion and conversion of its site in Singapore. The original headquarters of the Southeast Asia region will in future assume greater importance within the ebm-papst Group and manage the entire Asia-Pacific and Middle East Asia region. The expansion of IT and production capacities in India is also planned.
As part of the "Decoupling China Strategy", ebm-papst is thus strengthening its presence in the rest of the Asian region and increasing the resilience of its supply chains. In China, ebm-papst and its almost 2,000 employees are focusing even more strongly on the Chinese market and its local customers.
On 28 November, the grand opening of ebm-papst's now modernized office and warehouse building in Singapore took place. In addition to the employees and numerous local customers and visitors, CEO Dr. Klaus Geißdörfer and CSO Thomas Nürnberger also took part in the celebrations. Geißdörfer and Nürnberger then traveled on to India to inaugurate the new IT office in Chennai, India. Over the next few years, 200 additional IT specialists will be working on around 2,800 square meters and developing digital solutions for the globally active company. At the same time, the ebm-papst management announced the expansion of production capacities in Chennai.
"Glocalization strategy local for local"
"As a technology leader, we want to make even better use of our market potential in the Asia-Pacific region. As part of our "local for local" glocalization strategy, we are continuously and independently expanding our Americas, Europe and Asia-Pacific regions, including China. Strengthening our locations in Singapore and India is a significant milestone for us. Singapore is a pioneer in the areas of digitalization and sustainability and the hub of the Asia region. A perfect combination for us. We are expanding our production capacity in India in order to supply our local customers even faster and in line with their requirements," says Geißdörfer.
China is and will remain an important part of the ebm-papst Group and its business activities in Asia," adds Thomas Nürnberger, CSO and Head of China for the ebm-papst Group. "True to our 'local for local' approach, we will produce in China for China. This strategy makes us less dependent on potential economic policy tensions, trade restrictions and fluctuating exchange rates. Our new ONE Shanghai headquarters will continue to function as an important Chinese headquarters."
ebm-papst has been represented in Singapore and India since 1996. The company currently has around 38 employees in Singapore and a further 31 employees in the Southeast Asia region, including Malaysia, Thailand, Vietnam, the Philippines and Indonesia. In India, the market leader employs around 340 people.













