WD-40 wins Eurobike Innovation Award

Award of the Eurobike trade fair

Mara Hofacker, 20.09.2019, 12:30

WD-40 wins Innovation Award

The expert jury of the leading global trade fair Eurobike has made its decision: The new product WD-40 Flexible is one of the winners of this year's Eurobike Award. This result shows that WD-40 products are also an integral part of maintenance and care for two-wheelers.

With its innovative new product WD-40 Flexible, the WD-40-DACH team was able to convince the six-member expert jury at this year's Eurobike trade fair: "An ingenious addition for the workshop. Where the application areas are small and difficult to reach, there is no room for using an entire spray can. The new spray tube is flexible yet firm enough to keep its shape and spray WD-40 where it is needed." In the bicycle accessories category, the new product was chosen as one of the 10 winners from over 100 entries. It is the only award-winning care product among the winners in all categories.

The Innovation Award was presented for the 15th time at the Eurobike trade fair. In the run-up
the 43 winners in 12 categories were selected from a total of 366 entries. According to the jury, these represent the best and most creative innovations in the bicycle and micromobility industry. The products were
presented in a special exhibition area in the East Foyer for the entire duration of the trade fair. The official
award ceremony took place on the evening of the first day of the fair.

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