Nordic ID's software-based RFID capabilities and technologies complement Brady's reliable, industrial-grade, RFID-enabled identification labels and printers.

This acquisition strengthens Brady's position as a global full-service provider of RFID and Industry 4.0 solutions. In addition to products for identification and security applications, the company also offers display technology for maintenance and repair.

Brady continues to develop innovative label materials and labeling solutions to meet the specific labeling requirements of numerous customers in a wide range of industries. The ability to embed standards-compliant, passive RFID chips and sensors into flexible, self-adhesive and industrial-grade label materials has been driven by the Brady RFID Competence Center in the EMEA region. "In the future, all products will need to be labeled with a unique digital ID so that they can be transparently tracked throughout the supply chain all the way to the end customer," said Brett Wilms, Managing Director Identification Solutions for EMEA at Brady Corporation. "With this enhanced visibility, companies can increase efficiency, improve sustainability and optimize the customer experience. With our range of reliable and RFID-enabled labels, our expertise and our on-site printing technology, we can bring these benefits to many businesses, even in environments that are considered challenging for most labels. Nordic ID's technologies and solutions allow us to complement and strengthen this offering."

Complete solution for Industry 4.0

Combined with Nordic ID's RFID readers, RFID scanners, software, technology and special capabilities, Brady can now offer its customers complete RFID solutions that can be customized down to the last detail to take advantage of the Industry 4.0 concept. Juuso Lehmuskoski, CEO of Nordic ID, explains: "Nordic ID's technology solutions enable our customers to manage their business operations based on intelligent data that provides transparency in manufacturing processes and predictability in operations. The sale of Nordic ID to a renowned and market-leading provider of coding and marking solutions opens up a unique opportunity for future growth in various industries around the world."

Brady plans to expand research and development at Nordic ID in order to bring new RFID products to market faster and to expand the product range both inside and outside Europe. Nordic ID's technology and Brady's range of industrial-grade printers and materials for niche applications complement each other, creating a business combination in the fast-growing segment of tracking and traceability in industrial environments.