Trump power tools
New International Sales and Marketing Manager
Stefan Anshelm has taken over as Head of International Sales and Marketing for the Power Tools division at Trumpf. The industrial engineering graduate began his career as a product manager for Trumpf punching and combined punch laser machines, where he gained extensive sales and marketing experience. From 2016, he also acquired important industry expertise as product and country manager for power tools in Switzerland.
Anshelm is very positive about the future of Trumpf power tools, and not just in Germany: "For me, it is clear that, in addition to the traditionally strong core market of Europe, business can be expanded in the USA and emerging markets in particular. In order to be able to participate in the growth of these regions to an above-average extent, we will press ahead with the digital transformation of our products and sales processes, which is being pursued intensively throughout the Group. This will not only benefit us, but also our customers." Anshelm is also planning to expand his team's personal contacts with end customers and specialist dealers. am









