Significant global presence

Andreas Mühlbauer,

New brand name Keller Pressure

Keller Pressure has been the new brand name of Keller Druckmesstechnik since April 1. The rebranding is intended to create a global brand identity.

Keller Pressure was founded in 1974 and is a leader in the manufacture of piezoresistive pressure measurement technology. The entire value creation takes place at the main site in Winterthur. Keller Pressure stands for quality "Made in Switzerland" and remains a family-run company with its headquarters in Switzerland. A state-of-the-art production building with an area of 10,000m2 is currently under construction at this location and will be ready for occupation in 2026. To date, Keller Pressure has pursued a bilingual brand strategy, but in the course of the digital transformation, the company is making further progress in its international orientation.

With this decision, the company is pursuing the goal of strengthening its global presence and trust in the brand without disregarding local market trends. From the beginning of 2026, all legal entities will be renamed and the Keller Pressure brand will therefore also become part of all legal names.

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