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Strategic cooperation

Kistler and Keller Pressure deepen partnership in China

The Kistler Group, a company for dynamic measurement technology, is intensifying its long-standing collaboration with Keller Pressure, manufacturer of piezoresistive pressure sensors. With the signing of the agreement, the two Winterthur-based companies are reaffirming their shared desire to further expand their strategic partnership, strengthen synergies and develop the Chinese market in a targeted manner.

Ceremonial signing in Winterthur: Marc Schaad, CEO of the Kistler Group (left), and Tobias Keller, CEO of Keller Pressure (right), seal the strategic expansion of their partnership for the Chinese market. © Kistler Group

China is one of the most dynamic markets for industrial measurement technology today. The ongoing expansion of intelligent manufacturing, increasing demands for automation and the growing need for precise and reliable measurement solutions in key industries such as the automotive, electronics and energy sectors are driving demand. For Kistler and Keller Pressure, this market offers great potential for technological progress and sustainable growth. At the same time, the complex market access requires in-depth local know-how and the development of long-term customer relationships.

As part of the expanded cooperation, both partners are contributing their respective strengths: Kistler has a broad-based sales and service network as well as long-standing customer relationships and market knowledge in China. Keller Pressure, in turn, complements Kistler's product portfolio with high-precision piezoresistive pressure sensors.

While piezoelectric sensors are particularly suitable for measuring highly dynamic processes, piezoresistive sensors are ideal for the precise detection of long-term stable static and gradually changing pressure, such as the air pressure in aircraft cabins or the fill levels of tanks and bodies of water. This combination offers comprehensive measurement technology solutions for the specific requirements of Chinese customers - from measurement technology for research and development to industrial series applications. In addition, the expansion of training and support activities in China is being driven forward in order to provide customers with even better local support.

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Long-term partnership as a basis

The signing of the new agreement marks a significant milestone in the partnership, which has been in place since 2008 and has now been placed on a new strategic footing. In recent years, Kistler has been able to continuously increase sales of Keller Pressure products in the Chinese market. If successfully implemented, the expanded partnership in China can lay the foundation for further joint activities in other Asian markets.

"With this strategic intensification of our collaboration, we are sending a clear signal for long-term growth in a key market," explains Marc Schaad, CEO of the Kistler Group. "Our customers in China will benefit from even greater market penetration and optimized solutions for their specific applications." Tobias Keller, CEO of Keller Pressure, also emphasizes the importance of the collaboration: "The cooperation with Kistler enables us to bring our expertise to the Chinese market in a targeted manner and tap into new growth potential. Together, we offer a unique product portfolio that focuses on maximum precision and quality."

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