Opinion
Lost in data protection?
When Google presented the Duplex software at this year's I/O developer conference, it caused many astonished faces. The call assistant can take over phone calls that we don't feel like making and is almost indistinguishable from a human voice. It can independently make appointments at the hairdresser or reserve a table.
Artificial intelligence has long been commonplace - think of self-driving cars, facial recognition software, chatbots or simply the smart speaker at home. But AI is still a long way from the kind of general intelligence that humans possess, with reason and consciousness. Machines and systems are learning to improve themselves and act independently. The methods behind deep learning are not new; algorithms were developed back in the 1960s. But it is only today, thanks to the internet and social media, that a huge mountain of data has accumulated without which AI cannot work. In industry, the flexibilization of automation and the increasing number of smart, networked devices are generating data that needs to be processed in order to increase added value and achieve competitive advantages.
The GDPR has been in force since May 25, 2018, which could slow down the development of this promising technology. According to a survey by the digital association Bitkom, 63% of companies see data protection requirements as an obstacle to the use of technology, even though the use of AI, blockchain, big data and the Internet of Things is classified as a key competitive technology.
Data protection is certainly important and, in view of the Cambridge Analytica scandal, for example, should no longer be understood solely as the protection of privacy but also as protection against covert manipulation and discrimination. Nevertheless, we should not forget that access to usable data is important for the development of AI, the key to digital transformation. Data alone does not deliver added value - it needs intelligent analysis systems that can be used to create applications and business models. The race for advanced AI has long since begun; Google, Microsoft, Amazon, Facebook and co. are fighting for supremacy and China has also announced its intention to take the lead by 2030.
So let's not get left behind.
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Annina Schopen
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