At the same time, the global workforce grew from 5,300 to 5,800 employees. So growth on several levels. And yet it is not a self-satisfied celebration that can be heard from the company, but rather a sober pride. "For us, this brand is more than just a number - it stands for the performance, commitment and cohesion of our global teams," says CEO Joachim Ley.

Because 2025 was characterized by uncertainty. Exchange rates came under pressure, new tariffs made trade more difficult and geopolitical tensions influenced investment decisions. "2025 was not an easy year," says Ley. "This result shows all the more what we are capable of as a company." Ziehl-Abegg traditionally does not comment on profits in detail. However, one thing is clear: the earnings situation was under pressure. "Profits were massively impacted by the global turmoil," says the CEO.

Growth comes from outside

A significant part of the company's success lies beyond Germany's borders. Foreign business is becoming increasingly important for Ziehl-Abegg. The USA is now the most important foreign market, accounting for well over 20 percent of sales. The decision to invest there proved to be strategically correct: 100 million euros have been invested in a new plant since 2024. The aim is to be closer to the customer, shorten supply chains and become less dependent on global disruptions.

China remains the second largest foreign market. The company does not rely on standard solutions there, but on regional development. Products are adapted locally - both technically and in terms of price. "If you want to survive in China, you not only have to understand the market, but also shape it locally," says Ley. It is an approach that relies less on short-term effects than on a long-term presence.

Technological independence as a principle

Artan Shahini mounts the traction sheave on a winding motor that is currently still manufactured with rare-earth magnets. This year, Ziehl-Abegg will start series production of the world's first elevator motors with ferrite magnets. © Ziehl-Abegg SE

In terms of technology, 2025 was also a landmark year. According to the company, Ziehl-Abegg was the first company in the world to develop an electric elevator synchronous machine without magnets made from rare earths - with the same performance and identical size. At a time when raw materials are increasingly being instrumentalized politically and economically, this is more than just a technical detail. It is a statement of independence.

The move was made possible by a new engine design that uses no critical materials and still delivers maximum efficiency. Production remains stable, regardless of export restrictions or geopolitical tensions. "Our motto is to always be one step ahead of the competition in terms of technology," says Joachim Ley.