Brand changeover
Voswinkel becomes Stauff
With the introduction of its own Stauff Connect range of pipe fittings and the acquisition of Voswinkel GmbH in April 2015, the Stauff Group has gradually developed into a full-service provider for hydraulic pipe components. In order to further strengthen its perception as a "single source", it has now been decided to merge the Voswinkel product brand into the Stauff product brand.
Quick-release couplings and hose fittings from Voswinkel are an essential part of the Stauff Group's portfolio. This includes a total of more than 40,000 line components and hydraulic accessories manufactured in-house for machine and plant construction and industrial maintenance. In future, all products will be marketed under the Stauff brand.
"The rebranding is the logical continuation of the integration of Voswinkel products into our portfolio," explains Jörg Deutz, CEO of the Stauff Group. "It has long been implemented in our operational business and customer service for the benefit of our customers." All Voswinkel and Stauff products have been delivered from the automated logistics center in Neuenrade since the beginning of 2018. Thanks to the restructuring of sales and customer service, customers now have a central point of contact for all products and solutions. They can bundle ordering processes and goods shipments, reduce the number of suppliers, have fewer contact persons for support and thus achieve time and cost advantages when procuring components from a single manufacturer. Voswinkel and Stauff products are also increasingly being technically coordinated with each other.
The rebranding has been gradually implemented since the beginning of 2019. The rebranding of quick-release couplings and hose fittings, which will also be reflected in the marking, packaging and labeling of the articles, is to be completed this year and all line components from Stauff will also be marked accordingly.
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