Reorganization of the organizational structure
Barbara Leithner joins the management of Reed Exhibitions
Reed Exhibitions Austria appoints Barbara Leithner as new Managing Director.
Leithner succeeds Dietmar Eiden, who previously held the position of Managing Director for B2B trade fairs and is leaving the company for his native Germany at his own request. Barbara Leithner (43) has been with Reed Exhibitions since 2010 in various functions and was responsible for the introduction of a new ERP system in addition to Corporate Affairs. Prior to that, she was in charge of the development and implementation of successful trade fairs such as VIECC Vienna Comic Con and the Vienna Real Estate Fair and is therefore very familiar with all areas of the company. "With Barbara Leithner, a long-standing trade fair expert is joining the management team who not only knows our portfolio inside out, but will also successfully develop it further," says Benedikt Binder-Krieglstein, CEO of Reed Exhibitions Austria.
One of the new Managing Director's main tasks will be to drive forward the reorganization of the company's structure, which began with the centralization of communication and the introduction of Salesforce at the start of October. Instead of separating B2C and B2B agendas as before, Reed Exhibitions plans to manage sales and the operational trade fair business independently in order to engage even more intensively with customers. Together with her Managing Director colleague Gernot Krausz, Barbara Leithner will be working intensively on the design of these new areas in the coming months and will set up the organizational structure by April 2020, the date of the full integration of Salesforce. "The new Marketing Communication division will contribute to the further development of content and brands. With Salesforce, we are undergoing a digital transformation and becoming more efficient, faster and offering the best customer service. Now it's time for the entire organization to follow suit. With Barbara Leithner and Gernot Krausz, we have entrusted this development to two strong personalities who, thanks to their experience, can perfectly implement the challenges and tasks," emphasizes Reed CEO Binder-Krieglstein.
You might also be interested in
Fachmesse Schweissen 2019 in Linz vorverlegt
Aufgrund einer unvorhersehbaren Terminkollision hat Reed Exhibitions den nächsten Termin der alle vier Jahre stattfindenden Fachmesse Schweissen in Linz (Österreich) um knapp einen Monat vorverlegt. Diese wird nun vom 10. bis 12. September 2019...
read more...Smart Automation erfolgreich beendet
Smart Automation, Intertool und C4I: Zwei etablierte Fachmessen, gepaart mit einem Newcomer machten vom 15. bis 17. bzw. 18. (Intertool) Mai die Messe Wien zum Industrie-Hotspot. Mehr als 450 Aussteller aus dem In- und Ausland zeigten ihre...
read more...DSEI Germany grows to four halls
"Unprecedented demand from the industry"
Nine months before its premiere, the originally planned halls of DSEI Germany are already fully booked. The trade fair is responding with a fourth hall and is expanding to a total of 100,000 square meters of exhibition space. This corresponds to...
read more...From sensor to intelligent system
Sensors, measurement technology and artificial intelligence are merging to form intelligent systems. From June 9 to 11, 2026, Sensor+Test in Nuremberg will showcase the most important trends in a changing industry.
read more...New defense trade fair in Hanover
DSEI Germany appoints three former Bundeswehr leaders to the advisory board
For its premiere in Hanover in 2027, Defense and Security Equipment International (DSEI) Germany is bringing three former Bundeswehr executives onto its advisory board.
read more...New drives and image processing for networked production
B&R, the Machine Automation Division of ABB, will be presenting new solutions for machine and plant engineering at the all about automation trade fair in Wels. The focus will be on drive technology and industrial image processing.
read more...Environmental technology as the industry of...
Ifat reports record figures for its 60th anniversary
Ifat Munich 2026 records record numbers with 3,400 exhibitors and 142,000 visitors The circular economy and water technologies are becoming key global industries.
read more...Focus on application and technology transfer
New specialist event for precision technology in Switzerland
A new specialist event for innovation and technology transfer in precision engineering is celebrating its premiere this year: preXcon 2026. It is based on six key topics and eleven clearly structured sessions.
read more...How start-ups are bringing AI and biotech into industrial processes
From microplastic detection to robotic e-waste sorters: at IFAT Munich, start-ups will be demonstrating how AI, sensor technology and biotechnology are making industrial processes more efficient, safer and more sustainable.
read more...