Under a new name

Transport robots

Daniel Schilling, 01.07.2021, 05:00

Under a new name

EK Automation has been operating as ek robotics since July 1, 2021.

The loop in the ek Robotics logo symbolizes infinity. © ek robotics

The central element of the new brand identity and communication is the Infinity symbol as the new logo. "With the new brand identity, we are underlining our commitment to uncompromising quality, a unique product design and our aspiration to offer every company an optimal and absolutely reliable solution," explains Andreas Böttner, CEO of ek robotics.

The realignment of the brand also includes the expansion of the product portfolio to include additional standard products and the continuous expansion of its global presence. With its own innovative products and a constantly growing service network of transport robotics specialists, the company is aiming to open up further market areas. The focus is on high-tech transport robots for production and warehouse logistics. More than 250 people are employed at five locations in Europe, including the Rosengarten headquarters in Germany.

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