Having served as CTO at MiR since January 2018, E. Nielsen knows the company and its organization. Mark Jagiela, CEO of parent company Teradyne, emphasizes the continuity that is ensured with the appointment of Nielsen: "Søren E. Nielsen is an outstanding manager who will ensure the continuation of our strategy and business momentum. MiR is still a young company with enormous potential to change the world by optimizing the logistics of thousands of companies worldwide."

Growth during the coronavirus pandemic
The new President is looking forward to the task ahead and appreciates his promotion, also in view of the current unpredictable global market situation. "Despite the current situation, MiR continues to grow in 2020," explains Nielsen. "We haven't put the brakes on, which gives us an advantage over other companies. Around the world, our flexible robots are helping to compensate for lost sales in industry, the healthcare sector and logistics by increasing efficiency and productivity. Our robots revolutionize the intralogistics processes of their users and at the same time improve occupational safety by relieving their employees of manual transport tasks."

Nielsen was MiR's fiftieth employee when he joined the company in 2018. MiR now employs 220 people, the majority of whom work at the headquarters in Odense, Denmark. "During the coronavirus pandemic, our recruitment declined," reports Nielsen. "However, our workforce had grown exponentially since the company was founded. This means we have been able to consolidate our organization and optimize our production processes in many ways."

Nielsen sees maintaining the corporate culture as one of his core tasks: "MiR is characterized by strong ambition, coupled with a healthy competitive but focused mindset. We decide quickly where we want to go and help each other to achieve our goals - without political maneuvering or internal squabbles."

"Mr. MiR" leaves the ship
In just a few years, MiR has risen to become a well-known and renowned company both in Denmark and internationally - with Thomas Visti as its front man in the media. "It is 'Mr. MiR' who is now leaving. In this respect, I have big shoes to fill," says Nielsen. "Thomas Visti was extremely good at giving the MiR brand an international face - which means that we had a lot more media attention than would have been expected for a company of our size. Personally, I am a different story, but I will do my best."

Current CEO Thomas Visti is delighted with the choice of his successor: "When Søren came on board, we needed a leader with international management experience. He has made a significant contribution to optimizing processes and structures. I am therefore very happy to hand over the reins to Søren." Thomas Visti will be able to say more about his future plans in August. He will be leaving the company at the end of July - a company he has put a lot of time and heart and soul into since 2014. as