New brand image
SKF becomes Ewellix
After fifty years as part of the SKF Group, SKF Motion Technologies (SMT) was acquired by Triton Partners in December 2018. The linear technology specialists are now presenting their new brand identity.
The linear technology specialists are now trading as Ewellix: Makers in Motion. The new company name will be pronounced "E-well-icks", the company also clarified. The company will continue to focus on its existing core areas, it added. These include industrial automation, medical technology, mobile applications and continuous expansion with its sales partners.
In addition to the further development of the linear components, smart sensor technologies and their analysis should provide added value for users. Keyword: IoT capability. The Ewellix Group has nine production centers in Europe, North America and Asia as well as 16 sales locations worldwide and employs more than 1,400 people. "As we want to develop from a pure product supplier to a provider of customer-specific linear technology solutions, we are planning to expand our global presence even further. For example, new customer centers are currently being established in Hungary and India," says Daniel Westberg, CEO of Ewellix.
At the same time, Ewellix focuses on developing solutions for its customers' current and future challenges. Ewellix works closely with customers from the automation industry to develop practical solutions. These include, for example, integrated systems that extend the reach of collaborative robots. The company is also working on replacing fluid technology with electromechanical solutions. These offer far better performance, reliability, energy efficiency and safety. "Equally important, however, are our agility and customer focus. As an independent company, we can now respond even better to the needs of our customers," says the CEO and is convinced: "With our new brand and the support of Triton Partners, we are developing a company with an exciting and successful future." as









