The four locations of the all about automation trade fair series in Hamburg, Friedrichshafen, Essen and Chemnitz will be joined by another location in Baden-Württemberg in 2021: Heilbronn. On May 19 and 20, 2021, all about automation will take place for the first time in Heilbronn's Redblue exhibition hall. The event is aimed at automation users from the Stuttgart and Rhine-Neckar metropolitan regions and the Heilbronn-Franconia region

The Heilbronn-Franken region is considered to be the fastest growing region in Baden-Württemberg and is strategically located in the middle of large, economically strong conurbations, according to the organizer untitled exhibitions. Mechanical and plant engineering, automotive engineering, the electrical industry and the metal industry are the largest industrial sectors, accounting for almost a quarter of regional jobs, and are also characterized by a very dynamic employment trend. The region is characterized by strong medium-sized companies, a high density of global market leaders and hidden champions as well as intensive intra-regional links between the industries along the value chain.

In addition to the additional location, the trade fair organizer, which has been a subsidiary of the global Easyfairs Group since the end of 2019, is also investing in the technology surrounding the trade fairs. From 2021, the EasyGo service package will be available at all all about automation trade fairs. Visitors will then have more extensive options to prepare for their trade fair visit via the website. In addition to their company profile, exhibitors will be able to post products, job advertisements, documents, videos and much more. The smart badge that every visitor receives at the trade fair enables them to exchange contact details and information digitally. as

The trade fairs at a glance:
- January 20 + 21, 2021 in the Hamburg-Schnelsen exhibition hall
- March 9 + 10, 2021 at the Friedrichshafen Exhibition Center
- May 19 + 20, 2021 in the Redblue exhibition hall in Heilbronn
- June 9 + 10, 2021 at the Essen Exhibition Center
- September 22 + 23, 2021 at the Chemnitz Exhibition Center