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SMC and Misumi: Partnership now also in Europe
Misumi and SMC will also be cooperating in Europe in future. As a manufacturer and supplier of machine components, Misumi now offers the automation technology expert's products here. Through the partnership, Misumi is expanding its range to include a portfolio of pneumatic components, among other things.
SMC's broad automation portfolio as a manufacturer and solution provider for electrical and pneumatic automation technology can also be ordered via the Misumi online store - from electrical and pneumatic cylinders or grippers to valves, sensors and ionizers through to solutions for compressed air preparation.
More than 1,200 SMC products are already available directly from stock and over 400,000 are listed in the online store. "We are thus strengthening our presence on the market and Misumi is becoming a one-stop store for high-performance automation technology in the industry," says Ralf Laber, Managing Director at SMC.
E-commerce in Japan and Europe
SMC and the Misumi Group have been working together in Japan since 2016. The two companies are now expanding their partnership to Germany and Europe. Ralf Laber: "Online mail order has not only arrived in the private sector. Today, large companies also use e-commerce platforms such as the Misumi online store to order components quickly and easily." The model has also become established throughout Europe, especially among small and medium-sized companies. "We are of course retaining our traditional sales channels, but are supplementing the range with our partnership with Misumi," emphasizes Laber. "In addition, we continue to develop individual automation solutions together with our customers at our Industrial Application Center in Egelsbach."
Logistics partnership for short delivery times
"As a global trading company, we have more than 300,000 customers," says Stephan Stammberger, Managing Director, COO Sales & Marketing at Misumi. "Our logistics center for Europe and Africa is located in Frankfurt's Kalbach district." Manufacturers and end customers from the automotive and supplier industry, mechanical engineering, medical and electrical engineering or food processing can quickly find everything they need for their application.
"Our experience in Japan and Asia as well as the first few months of our collaboration in Germany and Europe have shown that SMC and Misumi complement each other perfectly," emphasizes Laber. "Misumi has a very high level of customer acceptance and has increased its turnover tenfold since entering the German market in 2003." Stammberger adds: "In SMC, we have a partner who, like us, has extensive automation expertise, strengthens the offering for our customers and maintains a very professional, positive working relationship."
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