129 exhibitors took part in 2019. There will be a few more in January 2020, as the trade fair organizer Untitled Exhibitions announced at the end of September. There will be space for around 150 exhibitors in the exhibition hall in Hamburg-Schnelsen - then it will be fully booked.

The uniform system stand design at all about automation is intended to contribute to direct proximity between exhibitors and visitors. All stands are of a comparable size and SMEs and large companies meet at eye level. Short travel distances are the rule for visitors. Almost everyone lives and works within a 90-minute drive of the exhibition grounds. Travel costs are minimal and, if necessary, you can drive back to the office before the end of the working day.

In addition to general market orientation, the most important objectives of visitors are the search for new products and the maintenance of existing business relationships. 45 percent of visitors specifically want to establish new business relationships.

The trade fair is all about industrial automation. The entire range of solutions will be on show: Basic components, systems for industrial communication and safe automation, solutions from engineering professionals and system integrators, control cabinet builders and robotics specialists. The trade fair and lecture area will focus on the trends and needs of automation in times of Industry 4.0 and digitalization: industrial communication, IIoT, safety and security, robotics and HRC as well as control cabinet construction.

The talks in the Talk Lounge focus on practical relevance. It's all about application examples and expert know-how. Practitioners should go home from all about automation with ideas that they can implement tomorrow. as