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Industrial fair

Hannover Messe: New structure without the Cemat brand

From 2020, there will be seven exhibition areas at Hannover Messe, which will bring together the previous trade fairs. Cemat will no longer exist as a brand in Hanover, but the Logistics area will be held every two years. The layout of the exhibition grounds will also change.

Prof. Dr. Friedhelm Loh, Chairman of the Exhibitor Advisory Board (l.) and Dr. Jochen Köckler, Chairman of the Board of Management of Deutsche Messe. © handling

The organizers of the industrial trade fair have announced planned changes for Hannover Messe 2019. The Hannover Messe brand is to be strengthened as a mono-brand. "In future, the brand will stand for all exhibition areas. From next year, the trade fairs will be brought together under the umbrella brand," explained Dr. Jochen Köckler, CEO of Deutsche Messe. This means that from 2020, the trade fair will be divided into five regular exhibition areas, plus two more that will alternate every two years: Logistics and Compressed Air & Vacuum.

Accordingly, the Cemat trade fair brand will no longer exist in Hanover in future, although the brand will continue to be used for foreign markets. As the areas of production and logistics are moving closer together in the wake of Industry 4.0, the themes of the intralogistics trade fair in Hanover will be integrated as an exhibition area under the umbrella brand.

This Logistics exhibition area is organized every two years and includes conveyor and storage technology, warehouse and operating equipment, industrial trucks and accessories, driverless transport systems, packaging and logistics services and will be on display in Halls 2, 3 and 4. However, logistics topics will also be reflected in other exhibition areas - in particular logistics automation and digital logistics, which will expand the annual portfolio to include this topic, according to Deutsche Messe.

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The five annual exhibition areas will be as follows:
The Automation, Motion & Drives exhibition area (in Halls 2 to 13 in the years without the Logistics exhibition area) covers topics including factory, process and energy automation as well as drive and fluid technology, robotics, industrial sensor technology and image processing, power transmission, transformers, energy management and logistics automation and warehouse technology.

The Digital Ecosystems are moving to the center of the exhibition grounds (in Halls 14 to 17). There, everything revolves around digital networking and applications for industry with the topics of business software, PLM, MES, logistics IT, digital platforms and cloud solutions, IT security, augmented & virtual reality, energy management solutions, artificial intelligence and 5G infrastructure.

The Energy Solutions area focuses on supplying industrial plants and connected mobility infrastructure, particularly with electrical energy. Specifically, the focus is on power generation, power transmission, power, heating and cooling supply as well as infrastructure for electric vehicles (in Halls 11, 12, 13, 27).

Future topics such as lightweight construction and additive manufacturing, surface technology, material-specific components, joining technologies and engineering services will be presented in the Engineered Parts & Solutions exhibition area (in Halls 19, 20, 22, 23).

In the Future Lab area (in Halls 21 and 24), research and development, start-ups, emerging technologies, innovation culture and the future of work are on the agenda.

The biennial Compressed Air & Vacuum exhibition area showcases compressed air and vacuum technology for all industrial processes (in Hall 26).

The trade fair organizer wants to create room for growth with the new stand layout. "Our clear goal: a strong Hannover Messe that continues to drive the industrial transformation and grow - both in terms of exhibitors and visitors," says Köckler. The main theme will also be different next year: "Under the main theme of Industrial Transformation, our exhibitors will show how industry is positioning itself in times of Industry 4.0, artificial intelligence and 5G and what contribution a highly automated material flow makes," says Köckler. as

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