Industrial trade fairs in China

Katja Preydel,

Deutsche Messe and Donghao Lansheng Group expand partnership

Deutsche Messe and the Donghao Lansheng Group are expanding their strategic partnership and are launching two new industrial fairs in China: the South China International Industry Fair in Shenzhen and the Chengdu International Industry Fair.

Tang Guifa from Donghao Lansheng Group (l.) and Arno Reich from Deutsche Messe at the MOU signing in Shanghai on May 7, 2019. © German Trade Fair

For almost 13 years, Deutsche Messe has been cooperating with the Donghao Lansheng Group in the organization of industrial trade fairs in China, including the China International Industry Fair (CIIF), one of the best-known trade fair brands in China. On May 7, 2019, the two partners agreed in Shanghai to extend the cooperation for another ten years and at the same time strategically expand it. From 2020, two new industry fairs will be organized in China: the South China International Industry Fair (SCIIF) in Shenzhen in June and the Chengdu International Industry Fair (CdIIF) in April. The partners are also planning to develop further industry events in China.

"With this partnership, we are pooling our expertise to further expand our industrial network and regional coverage. Donghao Lansheng Group will thus become one of our most important strategic partners in China to support the transformation and further modernization of the manufacturing industry in China," said Arno Reich, Vice President Industry, Energy, Logistics at Deutsche Messe. "We are thus offering further cross-industry, international platforms for cutting-edge technologies in China. This not only helps foreign companies to develop the Chinese market more regionally, but also supports Chinese manufacturers in their globalization."

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"The China International Industry Fair is China's most influential international industrial fair and an important platform for close cooperation between German Industry 4.0 and Chinese intelligent manufacturing," adds Tang Guifa, Vice President of Donghao Lansheng Group. "Together with Deutsche Messe, we have built up an experienced team and networks in industry and politics to jointly develop the Chinese market."

Donghao Lansheng Group is a state-owned enterprise active in the fields of human resources services, convention and exhibition management and international trade. East Best Shanghai, Donghao Lansheng's convention and exhibition group, operates exhibition venues such as the Shanghai World Expo Exhibition & Convention Center and the National Convention and Exhibition Center and organizes events such as the China International Industry Fair, the China International Technology Fair, the East China Fair and Apppexpo.

East Best Shanghai organizes the South China International Industry Fair and the Chengdu International Industry Fair in cooperation with Hannover Milano Fairs China, the subsidiary of Deutsche Messe in China. Hannover Milano Fairs China organizes more than 20 trade fairs in China every year for industries such as power transmission, automotive, automation, IT, logistics, metal production and processing, flooring, consumer goods and tourism.

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