Negative price Plagiarius
1st prize: Link modular wall shelving system
On February 3, 2023, the Plagiarius campaign awarded the Plagiarius negative prize to manufacturers and retailers of particularly brazen counterfeits and fakes for the 47th time.
Original: Studio Hausen / Jörg Höltje, Hamburg, Germany
Plagiarism: Distribution: German furniture chain store (active throughout the EU)
Same same but different: the design, concept and proportions are clumsily copied 1:1 - but the differences in quality are huge and cannot be glossed over. The original impresses with its high-quality workmanship and is made from FSC-certified solid wood from sustainable forestry. The counterfeit is made of low-quality tropical mango wood and the cheap hangers are warped. - The furniture chain has shown understanding, stopped the sale, destroyed remaining stocks and quoted sales figures.
"Beautiful design, affordable for everyone" is the lure of many retail companies. Acceptable, as long as it is an own (permanent) design and "affordable" is not at the expense of creative designers and quality. A large product range does not exempt those responsible for purchasing from their duty to check their suppliers and the goods they sell. It's all a question of responsibility and appreciation.
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