Image: DVI

ASAHEGO - The Creammaker - "From the depths of the jungle"

Analogies exist in this award-winning submission to a diorama with its depths. Analogous is the lifelong passion for tribal botany and highly efficient active ingredients from nature of the company founder, who grew up as a jungle child among an undiscovered tribe in West Papua. For the market launch of a face cream from the high-end cosmetics market, an elaborately crafted presentation box with attention to detail and a harmonious combination of product and packaging was created. The actual primary packaging of the product, a high-quality jar made of bamboo, is not immediately visible and only reveals itself to the observer after an expedition into the depths of the jungle. The impressive multi-stage unboxing experience begins with a sealed banderole, with a seal emphasizing the strictly limited edition. The judges were impressed by the overall concept of this solution, which arouses interest in exploration and discovery and offers a visual and tactile experience as well as storytelling. The packaging is a very successful tribute to the product and an emotional product presentation.

Submitter: Karl Knauer KG, Maatz Design, The Creammaker