Rieser is responsible for sales and marketing at Schwäbische Werkzeugmaschinen
Machine tool manufacturer SW looks to Asia
Dr. Daniel Rieser has been Managing Director for Sales and Marketing at Schwäbische Werkzeugmaschinen since October 2023. Rieser focuses on the development of international sales strategies.
Understanding risks as opportunities - that is Dr. Rieser's credo. He is therefore looking forward to the new challenges at SW. For him, it is particularly important to understand the current sales situation on site at the headquarters in Waldmössingen and in the respective international subsidiaries.
Daniel Rieser, who holds a degree in physics and a doctorate in mechanical engineering, has gained experience in the top management of technology companies, particularly in sales and primarily in Asia. Most recently, the 48-year-old was Head of Sales at a leading global mechanical engineering company for thermal production solutions and coating technologies in Blaubeuren. There he was responsible for operational and strategic planning as well as managing sales and sales policy. Dr. Rieser will benefit from his experience in the Asian market, as the Waldmössingen-based machine tool manufacturer SW is increasingly extending its feelers into the Asian region, alongside North America and Mexico. In this way, SW intends to further expand its own position as a leading manufacturer of smart manufacturing solutions for predominantly large components in the field of electromobility.
Opportunities must be seized
"There are great opportunities ahead of us that we must seize," says Rieser. This also includes driving forward the sale of SW machines in emerging markets such as Southeast Asia, Turkey and Mexico: "The key to a successful strategy lies in intercultural understanding and a local presence." Dr. Rieser also sees the need for sustainable and environmentally friendly concepts as a defining trend for the industry. "Added to this are geopolitical developments, digitalization and international price pressure," he explains. "These factors will continue to determine the future market positioning of SW."
Looking to the economic future, he is optimistic that the company will continue to grow over the course of the year. "My goal is to become the leader in smart manufacturing solutions with SW."
You might also be interested in
Intelligent brownfield networking
Many industrial companies are struggling with established plant structures and proprietary interfaces. Stefan Klaus' presentation will show in a practical way how brownfield environments can be efficiently networked with open technologies and made...
read more...Factory-X in practice
How can set-up processes in highly variant production be automated efficiently? Markus Benndorff from soffico shows how Factory-X, industrial data rooms and modular architectures create new possibilities for flexible production concepts.
read more...Mechanical engineering | Case study
Cordless in brush production
The machine manufacturer Wöhler Bohemia is integrating wireless HMI panels from Keba into its brush production systems. The background to this is the need for flexibility, robotics integration and new market strategies.
read more...International product approvals as a strategic competitive advantage in the global market
Which certificates are valid worldwide? Christian Latte, Head of Technical Compliance and Approval Officer at Hummel AG, explains this in an interview. He provides insights into product approvals and explains why early approval strategies shorten...
read more...Foundry modernizes plant park with continuous wire belt shot blasting system
The Spanish foundry Funosa is modernizing its equipment fleet with an RDGE 1250 wire belt continuous shot blasting machine from Rösler. Focus: sand removal from heavy iron castings, energy efficiency, ease of maintenance and ESG strategy.
read more...How bridging steps, stairs and catwalks are changing processes in production and logistics
At Logimat 2026, Munk Günzburger Steigtechnik will be showcasing modular bridging steps, stairs, platform and walkway systems for production, warehousing and logistics. With online configurators, distances can be efficiently shortened, processes...
read more...Drilling cycles optimized
A new replaceable head drill from Walter can reduce machining time in series production thanks to its patented interface and screwless design.
read more...Production, metalworking, robots
Precise 5-axis machining
The new Kern Fortis HD five-axis machining center will provide manufacturing companies with high precision requirements with a new machine from 2026.
read more...Agentless remote access to industrial plants
TeamViewer is expanding its Tensor enterprise platform to include "Agentless Access", enabling secure remote access to industrial systems without the need for local software installation.
read more...