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Industrial printer

Katja Preydel,

Leibinger expands business in Mexico

Mexico is becoming an increasingly important market for the German printer manufacturer Paul Leibinger. Last year, Idicsa, an important Mexican sales partner of Leibinger, was able to increase sales of industrial inkjet printers by 21 percent. The industrial printer manufacturer Leibinger is now expanding its Mexican business. An even stronger market presence is planned for the future.

Delighted to receive the award for best Latin American Leibinger sales partner 2017: the team from Mexican labeling specialist Idicsa

"The Made-in-Germany industrial inkjet printers are popular in Mexico, especially because of their reliability and performance," explains Alejandro Butanda, Managing Director at Idicsa. The company, which has around 20 employees, specializes in marking, labelling and process automation and has been a certified Leibinger sales partner for Mexico City and Monterrey since 2009. "We are proud of the success our company has achieved with Leibinger products and look forward to further expanding our market presence in Mexico in the coming years," says Butanda, who founded the company in 2004 together with the second Managing Director Guillermo Cadena.

More than half of Mexico's industrial production is located in the capital Mexico City. Idicsa serves a large number of markets in the metropolis - such as the automotive, wire and cable industries as well as the food, beverage and consumer goods industries.

"Leibinger greatly appreciates a strong and committed partner like Idicsa in the growing Mexican market," explained Jan Visser, Vice President and General Manager of Paul Leibinger Inc. on the occasion of Idicsa being named best Latin American sales partner 2017. "The partnership has been characterized by close cooperation, open dialogue and constructive exchange of ideas for years. The cooperation will lead to further growth in the coming years."

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JETOne entry-level model to strengthen market presence in Mexico

In order to further increase its market presence, the sales partner wants to promote the new JETOne small character inkjet printer - an entry-level model that also enables small industrial companies to enter the world of continuous inkjet (CIJ) marking. In CIJ printing, tiny, electrically charged drops of ink shoot through a nozzle in the print head.

A high-voltage field changes the trajectory of individual drops so that they land as a dot on the product - for example on a milk carton, a drinks can or an electrical cable. Information such as best-before date, batch number or product name can be printed without contact in a fraction of a second.

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