Strategic realignment with brand relaunch
In future, Helukabel will trade as Helu
The Helukabel Group is parting with part of its name: in future, the company will only operate under the Helu brand. With this step, the specialist for electrical connection technology is underlining its strategic development from a classic cable manufacturer to a system and solution provider.
Instead of Helukabel, in future it will just be Helu - this is the result of a deliberate strategic decision. According to the cable manufacturer, it has gradually developed into a leading international system provider for electrical connection technology. In addition to cables and wires, the portfolio now also includes cable assemblies and cable drag chains, with which the company realizes integrated, individual and ready-to-install solutions for the various requirements of its customers. This further development will also be reflected at brand level in future - with a new brand name, a new logo and a new claim: "Always stay electrified."
"The future of connection technology is no longer determined solely by the quality of individual components, but by the ability to combine them into sophisticated, ready-to-connect systems and services," explains Managing Director Marc Luksch. "This is where we have consistently expanded our expertise and broadened our perspective in recent years." Customers benefit from this solution-oriented approach thanks to fewer interfaces, clearly defined contacts, time-saving implementation and consistently high, tested quality.
Helu claims to be the only supplier to produce both cables and cable drag chains and assemblies in its own factories. Uniting the entire product range under the Helu brand is also a step towards greater clarity and simplicity for customers. "Our aim is to bundle our expertise as a group in order to offer users real added value with our solutions," confirms Marc Luksch. "No matter how complex or individual their challenges are."
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