According to the company, it has been using the new brand name since February. The background to this is a strategic development from a pure cable manufacturer to a provider of system solutions. In addition to cables and wires, the portfolio also includes pre-assembled solutions and cable drag chains. According to the company, the aim is to provide "integrated, individual and ready-to-install solutions for the various requirements of its customers".

Products from the "Heluchain" family will be one of the focal points of the trade fair presentation. These cables are designed for use in energy supply chains. New cables for mechanically demanding applications in BUS systems such as "Profibus" and "Profinet" will be on display. According to the information provided, they have shielding with optimized coverage, a pressure-extruded inner sheath and a TPE outer sheath. They are designed for applications with long travel distances and small bending radii.

The range is supplemented by servo cables with different sheath materials (PUR, PVC and TPE) as well as established control, connection and data cables. Users can thus combine energy supply chains with different cable types and performance classes.

The company has also summarized the "Heluchain" chain cable range in a new catalog. This contains an overview of the products, technical data and installation instructions. The catalog is available in digital and printed form and will also be available at the trade fair.

Helu is also expanding its range of industrial luminaires. The "Helulight Solid30" and "Helulight Tube" models will be presented. According to the manufacturer, the "Solid30" is designed for use in machine tools and has protection class IP67, while the "Helulight Tube" is aimed at applications with high hygiene requirements, such as in the food industry. Both products will be presented for the first time at the Hannover Messe.