E-tail business

Katja Preydel,

Eugen Munzinger takes over responsibility for the e-tail business at Eaton

As Senior E-Tail Manager Germany, Eugen Munzinger takes over responsibility for the e-tail business for the IT channel at Eaton Electric in Germany.

As Senior E-Tail Manager Germany, Eugen Munzinger takes over responsibility for the e-tail business for the IT channel at Eaton Electric in Germany. © Eaton

He will report to Adrian Hanslik, Head of Sales Germany IT-Channel. Munzinger's tasks include the expansion of the e-tail business in the UPS sector at Eaton as well as the direct management of all online accounts, including overall responsibility for Amazon.

Munzinger previously worked for network manufacturer AVM, most recently as Key Account Manager E-Tail. In this position, the trained IT systems manager was already responsible for optimizing the e-tail business. He will now use this knowledge at the energy management expert to support the nationwide online retailers.

In his new role, Munzinger is responsible for the overall management and optimization of the cooperation with the Amazon account as well as for the marketing of e-tail products from the entry-level range of offline and line-interactive UPS solutions at well-known online stores. In doing so, Eaton is underlining its commitment to the IT channel and will continue to promote the expansion of the e-tail channel via its long-standing distributors.

"We are delighted to have Eugen Munzinger, a proven expert in the e-tail business, on board," says Adrian Hanslik, Head of Sales Germany IT Channel. "The purchasing behavior of customers and resellers is constantly changing - and with it the various sales channels. That's why we want to expand and strengthen our presence in these sales channels in the future. We are therefore particularly pleased that we can now offer our e-tail customers strategic management and direct support with a dedicated head account."

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