EAE allows applications to be distributed to the hardware system architecture of choice - highly distributed, centralized or both - with minimal to no programming effort. It also supports proven software best practices to make it easier to create automation applications that work with IT systems.

IP: Which industry trend is currently the most relevant for your company?

Jessica Bethune: Embarking on digitalization and transitioning to modern manufacturing is crucial for companies that want to remain competitive in today's fast-paced market.

In this respect, we believe that software-defined automation is no longer just a trend, but a necessity. For the industry, this is the key to utilizing innovation and new technologies.

Traditional automation systems (with a focus on hardware) that were developed decades ago often struggle to adapt to the demands of a data-driven future, limiting flexibility and efficiency.

Open, software-defined automation (SDA) overcomes these challenges through the seamless integration of next-generation information technology (IT) and operational technology (OT), enabling organizations to achieve unprecedented levels of industrial performance.

By using the data generated by automation, companies can gain valuable insights for improved decision-making, leading to greater efficiency and productivity.

SDA optimizes resource utilization, promotes environmentally friendly practices and increases supply chain resilience through its adaptable and modular design, while reducing operational costs. It enables companies to scale their operations, innovate and implement new functionalities without being limited by existing hardware constraints.

Without software-defined automation, we cannot unleash the full power of digitalization and AI in the industrial environment. It is the backbone of our digital revolution and enables companies to harness the potential of advanced technologies and drive transformative change.

IP: Where do you see the biggest challenges for your industry in the next two to three years?

Jessica Bethune: The world around us is constantly and rapidly changing, and today's industries are constantly facing new challenges in order to remain competitive.

In Europe, the industry is struggling with high energy costs, strict environmental regulations, slow digital transformation, supply chain disruptions, labor shortages and geopolitical uncertainty.

This complex and rapidly changing environment requires companies to adopt new approaches to ensure their resilience and competitiveness. Innovation and technology are playing a key role in reshaping the industrial landscape and creating new opportunities for efficiency and sustainable growth.

To remain competitive, companies must utilize advanced manufacturing techniques and balance the risk of investing in new technologies and solutions against the risk of underinvesting in these key growth drivers.

And on a personal note: What is the highlight of SPS 2025 for you?

The highlight for me this year is of course our stand 540 in Hall 1. With a total area of 870 m², the stand is significantly larger this time - around 300 m² more than in 2024 - and thus underlines the importance of SPS for our company.

Under the motto "Welcome to Industrial Automazing", we combine 4 pillars for the future of industrial automation: "Softare-driven Manufacturing", "Agile and Flexible Machines", "Energy Efficiency and Sustainable Production" and "Workforce Empowerment".

If you would like to find out more and, above all, see the various showcases live, such as the newly developed packaging machine from Meurer, you are cordially invited to visit us at our stand!

Thank you very much for the interview.

The questions were asked by Melanie Steinbeck.