Conrad continues to grow

Conrad's transformation is not only reflected in the figures, but also in its clear strategic focus on customer groups. Digitally Managed Customers (DMC) primarily buy via the online store, while Personally Managed Customers (PMC) rely on electronic system connections, customized e-procurement solutions and individual personal support. By adding two proven experts to the management team, Conrad is underlining its growth ambitions in these areas.

Continuing on the road to success and driving internationalization forward

"I am delighted to welcome Dr. Daniel Saga and Guy Dann to our midst. We will benefit greatly from their combined expertise to make us even more customer-oriented on our way to becoming Europe's leading procurement platform for technical requirements," says Ralf Bühler, CEO of Conrad Electronic, about the two new additions. With a portfolio of 10 million product offerings, customized e-procurement solutions and expert support, Conrad is already helping customers of all sizes and from all industries to save time and money when procuring technical supplies. Manufacturers and distributors reach new target groups and markets throughout Europe as sellers on the Conrad Marketplace. The expansion of the management team, which has included CFO Dr. Sebastian Dehnen since September 2022, is the logical next step to continue this successful course and further advance the internationalization of the Conrad Sourcing Platform.

Two industry experts for two customer worlds

Dr. Daniel Saga has almost 25 years of professional experience, including more than ten years at Amazon, most recently as General Manager for Tools, DIY and Smart Home. As Managing Director EU Consumer, he made a significant contribution to the development of new business areas, cross-national process optimization and the establishment of innovative business areas. Prior to this, the Munich native spent five years at the Allianz Group as Associate Director, where he headed up the Business Analytics team, among other things. "The digitalization of procurement processes offers enormous opportunities for our DMC customers. I look forward to using my expertise in the platform economy to help establish Conrad as Europe's first port of call for digital B2B procurement of technical requirements," explains Dr. Daniel Saga.

Guy Dann can look back on more than 30 years of international management experience, successful turnarounds and strategic growth initiatives in companies in Europe, Asia and Australia. Among other things, he managed the sales organizations of service-oriented technical distributors such as the RS Group and Rutronik. Prior to joining Conrad Electronic, Guy Dann was Vice President EMEA at TestEquity LLC, where he brought together acquisition, vision and strategy. With his expertise in international sales and operational excellence, British-born Dann now strengthens Conrad's position with PMC customers. "I am really looking forward to this exciting role and will be fully committed to growing the business internationally by leveraging our 100+ years of experience in distribution and innovation," says Guy Dann about his new position.