Changes at WD-40 DACH

New management level

Andreas Mühlbauer, 24.01.2020, 12:00

Changes at WD-40 DACH

In its German branch, WD-40 is creating an additional management level in the form of sales and marketing management.

The current financial year of the WD-40 Company brings major changes for the German branch. In September, the company announced the decision to establish a further management level at the start of the new financial year.

The positions of Sales Director Germany and Austria and a Head of Marketing will support the management with immediate effect and focus activities centrally on the strategic 5-year targets. The newly created positions were filled internally at the beginning of December through the promotion of employees.

Five years ago, Ferdinand Weber became part of the WD-40 branch office in Germany as Sales Manager Retail Germany/Austria. His task was to set up and develop the retail sales team in order to serve the retail sector independently. Thanks to his many years of experience in the FMCG and trade sector, Weber was able to expand and strengthen distribution and further develop category management for the WD-40 product portfolio in addition to building up the DIY retail business. In his new role as Sales Director Germany and Austria, Weber is now responsible for the entire WD-40-DACH sales team.

Daniel Kalisch began his career at WD 40 seven years ago in the Brand Marketing team at the German branch. He has been responsible for the WD-40 DACH e-commerce and online division since September 2017. He succeeded in strategically expanding the DACH online presence. In his new role as Head of Marketing, Kalisch is now responsible for the online, specialist retail and retail/DIY marketing areas.

Back to topic page

You might also be interested in

Filter housing

Filtration and sound attenuation in circuits

In liquid or air circuits, filter housings and silencers protect measuring devices, ensure particle-free vacuum and pneumatic systems, keep cooling circuits clean and reduce noise.

Workplace systems

Bott strengthens dealer network

The Bott Group, manufacturer of vehicle and factory equipment as well as workstation systems, was present at this year's LogiMat with a stand measuring just under 100 square meters.

Unplanned requirements in production

The machine is ready - and then?

Production is running at full speed, the team is working to the limit, deadlines are looming - and suddenly the plant comes to a standstill. Unforeseen situations like this put everyone involved under pressure.

Transporting small parts with gravity

Item will be presenting various solutions for efficient material flow at Logimat 2025. The basis is the well-known Item modular system, which the manufacturer has expanded with new components.

Cutting tools for routine operation

Many types for different applications

Knives, spatulas, tweezers and other laboratory cutlery are special tools. These instruments are used in a wide range of applications, from biology and chemistry to materials science.

Ruwac technology for air purification

New extraction systems improve production processes

Gaplast, a manufacturer of plastic components for the pharmaceutical industry and medical technology, has installed two extraction systems from Ruwac as part of a plant expansion. These systems ensure efficient air purification by extracting and...

It's all about visibility

Safety-relevant workwear must be regularly checked for proper functionality.functionality. A new AI-based process reliably checks the visibility of high-visibility clothing.

Hoses and accessories

Wide range for many applications

RCT Reichelt Chemietechnik's product range includes more than 80,000 different items for laboratory and chemical technology, mechanical engineering, the food industry and medical technology.