The company employs over 16,100 people worldwide and supplies many of the world's best-known brand manufacturers and industry leaders. Now in its fourth generation, the Dicke family runs Crown from its headquarters in New Bremen. The company also operates regional headquarters in Germany, Australia, China and Singapore.

"I am honored to be a part of this company and proud of the reputation we have earned by working closely with our customers to increase the efficiency, productivity and safety of their operations. We would not be at this point without the support of our local communities and our unique employees. Our workforce is made up of ambitious people who are committed to our customers' success every day," says Jim Dicke III, President of Crown Equipment.

Crown recently launched the new ESR 1000 series reach trucks on the European market, the first trucks with the new Gena operating system. And at the beginning of 2020, Crown provided a new operator experience with the introduction of the InfoLink 7-inch touch display.

Of course, Crown continues to work closely with its customers to anticipate and incorporate into future product developments a number of trends that will drive change in the warehouse and supply chain. For example, customers are increasingly taking a strategic approach to connectivity for tangible benefits and successful business development. Based on clear business objectives, this enables them to work towards measurable results.

Customers determine what type of data they want to collect and prioritize it accordingly. To do this, they implement processes to pass on relevant, timely information to the right departments and people at the right time. Clearly presented, decision-relevant data enables meaningful operational changes and helps to break behavioral patterns.

The prioritization of tasks and devices that are best suited for automation is obvious. For customers, a clear path to a concrete return on investment is emerging. They are building on this and driving forward their automation measures in line with their fulfillment strategies.

Thanks to enhanced connectivity, fleet managers can offer employees a data-rich, more personalized user experience that simplifies onboarding, increases productivity, enhances safety and improves employee retention. as