Internationalization
Binder opens sales office in Switzerland
In January, Franz Binder Elektrische Bauelemente founded Binder Swiss AG.
Binder Swiss is headquartered in Tagelswangen in the Swiss canton of Zurich. On the one hand, this is intended to strengthen the project business and, on the other hand, the Binder Group wants to broaden its international positioning. The manufacturer of circular connectors also has sales offices in Sweden, China, Singapore, the USA, Austria, France, England and the Netherlands.
Nunzio Tosto, Sales Manager and Site Manager at Binder Swiss, is looking forward to the collaboration within the company group: "With the wide range of Binder products, we want to make the most of the sales potential in our sales area."
Managing Partner Markus Binder sees Binder Swiss as another important building block for the group of companies: "In order to be successful in the long term, a continuous development process is of great importance. This also includes strengthening our market presence." Markus Binder also explains: "The establishment of our new branch in Switzerland underlines our international focus. We are thus continuing to consistently pursue our two-pillar strategy." In addition to internationalization, the Neckarsulm headquarters are also to be further strengthened. Construction work on the new production and logistics center at the headquarters is still in full swing. The planned completion of the first construction phase is scheduled for the fourth quarter of this year. as
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