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Production, metalworking and robots

Andreas Mühlbauer,

Interview: "Process integration is the right way forward"

At EMO, Andreas Mühlbauer spoke with Dr. Harald Neun, Executive Officer and Managing Director & Chief Sales & Service Officer EMEA North at DMG Mori, about the willingness to invest, the shortage of skilled workers, automation and international markets.

Dr. Harald Neun at EMO: "The potential of automation is enormous and far from exhausted at all levels." © DMG Mori

Dr. Neun, how would you assess the current willingness to invest in industry? Is it mainly about new machines, networking or automation at the moment?

Harald Neun: That is very market-specific. I look after the German-speaking and Scandinavian markets. In Scandinavia, we are currently seeing a very high willingness to invest, while the picture in Germany, Austria and Switzerland is mixed. Where investment is taking place, the money is flowing specifically into technology, networking and automation. Companies are looking for process improvements in order to achieve the finished workpiece faster and more efficiently. This is exactly where we come in with our MX approach to process integration - it's not a fashion, it's a strategic necessity.

Does this mean that process integration is a prerequisite for remaining internationally competitive?

Absolutely. All market players around the world are working intensively on this topic today. Low-cost countries have long been investing in high-end technology. I have looked after markets in Vietnam and South East Asia myself and have seen that state-of-the-art production is in demand there. So technology alone no longer differentiates. Here in Europe, there is also a shortage of skilled workers. Process integration is crucial in order to reduce manual work and increase efficiency. Those who invest here early on will gain long-term competitiveness.

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You mention skilled workers - how serious is the shortage in Germany really?

It is a structural problem. Highly qualified employees are hard to find. For this reason, we are continuously expanding our training program and providing our employees with targeted further training. DMG Mori is an attractive employer, which is why we are currently receiving more applications. Two or three years ago, this was much more difficult. Small and medium-sized companies often have major problems, especially in structurally weak regions.

Does this mean that automation will become indispensable for many companies?

Exactly. Companies need to deploy highly qualified specialists in a targeted manner, supported by automation. This is the only way to increase efficiency and quality. Medium-sized and smaller companies that have not yet automated much are now being forced to implement solutions. At DMG Mori, we now sell over 30 percent of our machines with automation, and the trend continues to rise.

What specific potential do you see for automation and increased efficiency?

The potential is enormous and far from exhausted at all levels. Many SMEs can still become significantly more efficient. It is important that automation solutions remain practicable and can be integrated quickly. On the other hand, there are high-end solutions: Our new autonomous mobile robots - AMR - enable unmanned production processes from material feeding and tool handling to chip removal. Some customers are already using these systems successfully, but widespread implementation is still in its infancy.

Sustainability is becoming increasingly important. What role does it play at DMG Mori?

Sustainability is an essential part of all processes. I've been at DMG Mori for 15 years, but the issue has been around for longer. We are constantly working to reduce our consumption of resources and energy and therefore also our emissions - initially in our own production. Old lighting systems were replaced, manufacturing processes optimized and production capacities modernized.

Among other things, DMG Mori showed the DMU 125 FDS duoBLOCK in action at the EMO. © Pelemedia /am

In recent years, however, the focus has been even more on our products: Machines should also work energy-efficiently at the customer's premises. At the trade fair, for example, we will be presenting a compressed air monitoring system that detects leaks. Even small leaks can cost several thousand euros per year. Today, sustainability is less politically motivated than it is economically sensible. Process integration plays a direct role here: fewer machines, shorter throughput times, less energy consumption.

In some cases, the industry seems to have gone further than political guidelines.

Exactly. Many of our customers act out of business conviction, not because of external requirements. Energy efficiency is also a hard economic advantage. In addition, companies are increasingly taking on corporate responsibility - for example, by training their employees in energy-efficient working methods or planning long-term investments in resource-saving technologies.

How strong is the competitive pressure from Asia, especially China?

In traditional machining, we have hardly felt it so far, probably because the domestic market is not yet saturated. We focus strongly on long-term, trusting customer relationships. We are a partner that supports its customers throughout the entire life cycle of a manufacturing solution, from consulting to financing and from the commissioning of a machine to all questions relating to after sales. In this way, we ensure that our customers receive an optimum manufacturing solution, can commission it quickly and can produce reliably on it for many years to come. This proximity and reliability are decisive factors that set us apart from the Chinese competition. We continue to monitor the market closely and are preparing ourselves for the fact that competition will intensify here too.

What strategic goals is DMG Mori pursuing in the coming years?

We are currently adopting our new medium-term strategy. We want to sell more machines with a high degree of process integration and automation and grow particularly in the areas of peripherals, service and spare parts. Our aim is to provide comprehensive customer support: consumables, presetting devices, services - especially for smaller companies that value a central point of contact. Service and spare parts are not only important for customer satisfaction, but also a significant growth area.

Do you also work closely with partners?

Yes, via DMG Mori Qualified Products (DMQP). Only certified partners are allowed to carry the label. These include Horn, Fuchs, WTO and others. These partners will also be exhibiting their products at our stand. Customers benefit from tested components that are optimally matched to our machines.

And how did the EMO go for you?

The number of visitors to our stand is roughly the same as at the last EMO, which we see as a good sign. We are particularly pleased with the quality of the discussions and the customer feedback. It is interesting to note that impulses are increasingly coming from the industry itself. We can definitely speak of a successful trade fair.

Are there any other trends that you are observing for the coming years?

There is a clear trend towards holistic customer support: Machines, peripherals, presetting devices, service. At the same time, we are observing the increasing importance of energy-efficient production and automation at all levels. Companies must continuously improve their processes through process integration and automation in order to remain internationally competitive. We therefore continue to invest heavily in research and development in order to offer practical solutions for all customers - from small SMEs to high-end production companies.

Thank you very much for the interview.

The questions were asked by Andreas Mühlbauer, Editor-in-Chief Industrial Production

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