Geneva Motor Show
Vertical mobility of tomorrow
Audi, Italdesign and Airbus are presenting "Pop.Up Next", an all-electric, fully automated concept for horizontal and vertical mobility, at the Geneva Motor Show until March 18. In the distant future, this means of transportation will transport people in large cities quickly and comfortably on the road and in the air, solving traffic problems in the process.
The interior is dominated by a 49-inch screen, with human-machine interaction via voice and face recognition, eye tracking and touch function. The ultra-light, two-seater passenger cabin can be coupled with either a car or a flight module. Audi is supporting the project with expertise in battery technology and automation.
"Creativity is needed when it comes to new mobility concepts for cities and the diverse demands of people. Italdesign is an incubator for innovative technologies and radical prototyping. Pop.Up Next is an ambitious vision that could permanently change urban life in the future," says Dr. Bernd Martens, Audi Board Member for Procurement and President of Italdesign.
Italdesign develops sustainable vehicle concepts for Audi and customers around the world. Jörg Astalosch, CEO Italdesign: "The rules of the game for urban mobility will be defined by various players in the future. We are proud to be researching solutions for urban mobility with the leading aviation company Airbus." Astalosch sees Pop.Up Next as a flexible, on-demand concept that will enable people to enjoy urban mobility in the third dimension. Italdesign relies on a network of cities, universities and various stakeholders to better anticipate the future of mobility in cities.
A first version of the Pop.Up concept car celebrated its premiere a year ago at the Geneva Motor Show. Pop.Up Next is significantly lighter than its predecessor and the interior has been redesigned.
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