Torsten Raak is the new Vice President Marketing DACH at Schneider Electric

New management position

09.02.2018, 08:29

Torsten Raak is the new Vice President Marketing DACH at Schneider Electric

Torsten Raak has been the new Vice President Marketing DACH at Schneider Electric since November 1, 2017. In this position, he is part of the management of the company's new DACH organization, which was created in July of last year.

Torsten Raak is the new Vice President Marketing DACH at Schneider Electric

In his new position, the 41-year-old will report directly to Dr. Barbara Frei, Zone President DACH/CEO of Schneider Electric. In his new position, Raak is responsible for all of the company's internal and external communication tasks. He will focus on the consistent implementation of a consistent and comprehensive digital communication strategy. "It is clearly my intention to surprise the market with activities and campaigns that people may not have expected from us before," says Raak.

Raak has been working for Schneider Electric since 2014, most recently as Senior Vice President Experience Marketing at the company's headquarters. Before joining Schneider Electric, the media informatics graduate worked for SAP in Germany, South Africa and the USA for ten years. Most recently, he held the position of Director Service Portfolio Management at SAP. He was then Senior Vice President Corporate Marketing at Siemens Enterprise Communications and was responsible for the rebranding of the company to "Unify". Raak is married, has two children and lives in Saarland.

"We are delighted to be able to fill this responsible position with an experienced marketing professional from our own ranks," says Dr. Barbara Frei. "Marketing is an absolute growth driver and enjoys top priority at Schneider Electric. For this reason, the newly created position is now also a management position." kp

You might also be interested in

Geschäftsbereich Building

Doppelspitze bei Schneider Electric

Schneider Electric regelt die Führungsverantwortung im Geschäftsbereich Building zum 1. März 2018 in Form einer Doppelspitze neu. Markus Hettig (47) ist dann Vice President Building DACH. Udo Hoffmann (48) wird Vice President Building Sales,...

Veränderung in der Geschäftsleitung von Schneider Electric

Auf eigenen Wunsch hat Alexander von Schweinitz die operative Verantwortung für den Geschäftsbereich Building Commercial zum Ende 2017 abgegeben.

80 percent B2B sales

Conrad continues to grow

Conrad Electronic now generates 80% of its sales with business customers and has successfully developed from a traditional technology retailer into a B2B procurement platform. The company aims to become Europe's leading procurement platform for...

Digitization

AI finds its way into automotive customer service

In addition to computer solutions for vehicle diagnostics, Getac now also offers AI-based digital tools that support customer contact in service operations.

Appreciation for cooperation

SMC: "Preferred Supplier" from Bosch

The technology and service company Bosch has recognized SMC for the performance of its automation technology in factory and process automation and awarded it the status of "Preferred Supplier" in the material group "Standardized Pneumatic Devices".

New Step Ahead Group

Combined ERP forces

The medium-sized ERP providers Step Ahead Software, Godesys and Informing merge to form the Step Ahead Group.

Software platform

Cybersecurity for asset-intensive companies

Forge Cybersecurity Platform, the new software platform from Honeywell, has been developed for the cybersecurity of asset-intensive companies and critical infrastructures. The platform is available in three versions.

Automated machine tool

Automated machine tool as a success factor

Industry 4.0 is the hot topic of the moment. For small and medium-sized companies and contract manufacturers, it holds great potential for increasing production efficiency step by step. The focus here is on efficient and user-specific automation...