Global cooperation
Rutronik and Osram expand partnership
Rutronik, Inc. and Osram Opto Semiconductors have extended their distribution agreement to the North American market. The cooperation agreement strengthens the global collaboration between the two partners and came into effect on October 1, 2018.
Rutronik is already one of the most important distributors for Osram in the EMEA market. An agreement for Asia has been in place since the end of last year.
Osram offers a wide range of LEDs in the low-power, mid-power, high-power and ultra-high-power classes for general lighting, automotive, consumer and industrial applications as well as infrared, laser and optical sensors. Key markets for the components include automotive, smartphones & wearables, general lighting, plant lighting, industrial lighting and projection.
"We are excited about the new opportunities we can offer our customers with the addition of a leading automotive supplier like Osram to our product portfolio," said Gerhard Weinhardt, Director Global Marketing at Rutronik. "Osram's extensive product range, which is tailored to our application engineers and sales representatives, will help us serve our growing customer base in North America."
"With Rutronik as a distributor for our innovative optoelectronic technologies, we are strengthening our customer network in North America," said Geoff Brown, Vice President of Sales for North America at Osram. "Osram is well established in the region and Rutronik is already a leading distributor of our LED products in Europe and China. The combination of this regional and product expertise will enable us to quickly penetrate the North American market."
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