Partnership with Conrad Electronic
Omron expands its European sales network
Omron Electronic Components Europe today announced the signing of a pan-European distribution agreement with Conrad Electronic, the German-based technical sourcing platform operating in 17 European countries.
Under the new agreement, Conrad will supply well-known and popular components from Omron Electronic Components to business customers across Europe -- component solutions that contribute to the introduction of new sustainable forms of energy and high-speed communications. These include not only the high-performance, high-quality relays and switches for which the division is renowned, but also innovative environmental sensors that enable electronic systems to respond appropriately to the context in which they operate.
Initially, the 'Conrad Sourcing Platform' will present more than 4,900 of these Omron products. However, both companies plan to expand the range of products accessible via the platform as soon as Omron introduces new and relevant solutions.
According to Gabor Matrai, European Distribution Account Manager at Omron, the aim of the new partnership is to expand and improve service for customers in Europe. "Conrad Electronic is used throughout Europe and especially in Germany by engineers to source equipment and components for their prototype and production projects. We are delighted to add them to the Omron distribution network and provide our customers with an additional option for sourcing our high quality and innovative component solutions."
Michael Schlagenhaufer, Senior Director of Product and Supplier Strategy at Conrad Electronic, adds: "The Conrad Sourcing Platform already enables simple, fast and comprehensive procurement of technical requirements from a single source. We look forward to working with Omron and are confident that their product portfolio will complement our already broad and deep range of solutions for electronics, industrial, automation and IT professionals."
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