Lapp: New Executive Vice President Germany
New impetus for sales
With a sales share of almost 30 percent, Germany is Lapp's most important sales market. Karl Heckl took over responsibility for sales in Germany as Executive Vice President Germany in September 2018 in order to strategically and structurally prepare sales for the challenges of the future.
"Karl Heckl brings a wealth of experience in sales and market management as well as in the field of automation. With his extensive international know-how, he can continue to support us on our growth path and enrich our sales team with new impetus," says Matthias Lapp, Managing Director of U.I. Lapp GmbH and CEO for the LA EMEA region (South America, Europe, Middle East, Africa).
Karl Heckl previously held several positions of responsibility at a leading control and automation technology company. Most recently, Heckl was Vice President Sales and Market Management for EMEA.
"The market is changing, which is why we also need to change the way we work in sales. Above all, we need to understand our customers' strategies even better and explore how we can help them to become even more productive and even better with tailor-made, innovative connection solutions," Heckl emphasizes.
"In contrast, traditional component sales will increasingly take place online in the future - for example via configurators."
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