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Machine vision industry

Mara Hofacker,

Founder and CEO Enis Ersü leaves Isra Vision

Enis Ersü, one of the founding fathers of the German machine vision industry, is moving into the next phase of his life and will be leaving Isra Vision at the end of June 2021 after 36 years as CEO.

Founder and CEO Enis Ersü. © Isra Vision

The former research assistant founded Isra Vision as a spin-off from the Technical University of Darmstadt. ISRA (Intelligent Systems Robotics & Automation) was one of the first German start-ups to strategically focus its business case on combining machine vision with robotics and automation. After the first ten years, the decisive step was taken by focusing exclusively on the "electronic eye". In 2000, Isra Vision was listed on the Frankfurt Stock Exchange with several Isra managers.

Since then, Isra Vision has developed into a globally successful company in the machine vision industry with 25 locations in over 15 countries as one of the companies that successfully survived the collapse of the "Neuer Markt"; over 850 employees generated a turnover of around 150 million euros before the pandemic. According to the company, Enis Ersü has led Isra with a strategy based on customer-focused innovation, constantly driving organic and external growth. The diversification into over nine different sectors was just as important as the strategic acquisition of eleven companies, some of which focused on different target industries.

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Ersü sees his team as one of the keys to his success: "I have had the privilege of working with a great team for more than 36 years; I am grateful to all my employees, colleagues, customers and partners who have accompanied me through many interesting stages and have supported changes, strategic measures and courageous decisions. "For the next phase of his life, he would like to use his expertise to support young technology companies - only in an advisory capacity: "It's a very appealing task"; he knows from his own experience what fresh founders need.

Ersü has also left his mark on industry associations. The founding of the "Vision Club", the first German industry association for machine vision, was an important milestone for him. The integration into the VDMA, the years of "passionate" development on the VDMA board and the co-founding of the EMVA were important contributions to the industry.

His succession plan was naturally an important issue for Ersü. Of the possible options, the strategic alliance with an industrial partner emerged as the optimal one. "Operating independently in the new Machine Vision division of Atlas Copco from Darmstadt", Ersü is convinced that he has found a sustainable industrial partner in the Atlas Copco Group, with whom Isra can continue to pursue its growth path in the fields of surface vision and 3D machine vision, further fill its innovation pipeline and continuously strengthen and expand the team.

In Darmstadt, a three-person management team is currently taking over the leadership of Isra Vision for the next phase; the new board colleague from Sweden Tomas Lundin and the previous Isra board members Hans Jürgen Christ and Dr. Johannes Giet.

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