Distribution and recipient structure analysis (AMF scheme 2 and 3-E) Total survey by file evaluation according to IVW-EDA guidelines
Description of the survey method for the dissemination and recipient structure analysis
(AMF scheme 2, item 3 and AMF scheme 3-E, items 1.1 to 2.1)
1 Research method:
Recipient structure analysis through file evaluation - total survey in accordance with IVW-EDA guidelines
2 Description of the recipients at the time of data collection:
2.1 Nature of the file:
The recipient file contains the addresses of all recipients. Based on the available postal
information
the file can be sorted by zip code or domestic and foreign recipients. In addition, the
the file
are also recorded in the file: Sector affiliation, company size classes and job characteristics.
2.2 Total number of recipients in the file: 126.758
2.3 Total number of changing recipients: 67,346 (change according to issue/topic focus)
| - Paid circulation | 8.000 |
|---|---|
| of which: subscribed copies | - |
| single copy sales | - |
| other sales | 8.000 |
| - Free units | 71.672 |
| of which: permanent free float | 41.072 |
| Changing free items | 30.000 |
| Advertising copies | 600 |
| Actual circulation (tvA) | 79.680 |
| thereof: Domestic | 76.226 |
| of which: abroad | 3.454 |
3 Description of the study:
| Basic population (tvA) | 79.680 | = | 100 % |
|---|---|---|---|
| Of which not included in the survey: | 9.005 | = | 11,3 % |
| Other (trade fairs, events, bookstores, retail sale etc.) | 9.005 | ||
| The survey represents of the total population (tvA) | 70.675 | = | 88,7% |
3.2 Date of file evaluation:
01.07.2010 to 30.06.2011 in each case on delivery of the issues published during this period.
3.3 Description of the database:*
The following sources were used to allocate the sectors, company size classes and job characteristics (position and function) to the
to the recipient addresses, the following sources were used:
► Databases/address books affiliated with the VDAV- Verband Deutscher Auskunftsund
directory media are affiliated
► Trade fair catalogs
► Information from the recipients themselves (e.g. reader service cards)
3.4 Target person of the survey:
The personal recipients in institutions recorded in the file.
3.5 Definition of the reader: not applicable
3.6 Period of the study: 01.07.2010 to 30.06.2011
3.7 Implementation of the study: Publisher
* Survey method: SCOPE Media 2012
The survey method as a PDF download
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