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Plagiarius award winner 2022
© Aktion Plagiarius e.V. (www.plagiarius.com)
1st prize: Klikk cutlery set (3-piece) - sold as part of a promotional campaign
Above Originals: koziol "ideas for friends, Erbach, Germany
Bottom Plagiarism: Distribution: Are Media, Sydney NSW, Australia, Production: PR China
What appears so simple at first glance is actually extremely complex in its fine construction. The design award-winning Klikk reusable cutlery set has an intelligent plug-in connection and a sustainable material and manufacturing concept. Australia's 'leading premium' publisher of women's magazines used a very low-quality copy of the cutlery as part of a loyalty campaign. As much attention was paid to an exact match in terms of appearance, so little value was placed on durability. The counterfeit is made of unsuitable plastic, which deforms after a very short time, rendering the cutlery completely unusable after just a few uses. Even the low price - around a third of the original price - cannot make up for this.
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