![Packaging design "maria sole Caffè Espresso"](/upload/05-2020-Caffe-Cultura-Verpackungsdesign-328235.jpg "Packaging design "maria sole Caffè Espresso"")
Six equally prestigious "awards" were also presented.
Award: "maria sole Caffè Espresso" packaging design
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Left Original: Production/roasting: Sicily Exclusive owner: Caffè Cultura GmbH, Düsseldorf, Germany |
Right Plagiarism: Roasting and distribution: Torrefazione S. Francesco SAS (Mondial Caffè), Bastia Umbra, Italy |
Since 2016, Caffè Cultura has owned the trademark rights to the "MariaSole" brand, which has been registered since 2008, as well as the exclusive rights to use the well-known packaging design. The previous licensee was stripped of all rights to the brand and prohibited from fraudulently using the old product identifiers (EAN) for the counterfeit products subsequently launched on the market. Nevertheless, the roasting company Torrefazione S. Francesco S.A.S. continued to sell counterfeit products under the old brand "MariaSole" and also under the name "MariaGrazia". In order to distinguish itself from the counterfeit products, Caffè Cultura had to change its packaging design, even though it owns all industrial property rights to the well-known design.