Autonomous mobile robots
MiR celebrates its 10th anniversary and continues its global growth
Just over a decade ago, the idea of fully autonomous mobile robots (AMRs) interacting collaboratively with humans in warehouses and production facilities seemed like a futuristic vision. Today, thousands of AMRs from Mobile Industrial Robots transport finished products, move parts and perform numerous other logistical tasks without the need for human operators, separate workspaces or external guidance.
However, this is just the beginning of growth that will extend over several decades. According to forecasts by market research company Interact Analysis, the AMR market will see double-digit growth every year until at least 2027.
"MiR was one of the first players in the AMR industry and has visionarily developed a scalable platform of robots that can be easily deployed in factories and warehouses," says Ash Sharma, Managing Director at Interact Analysis. "MiR continues to innovate and has been instrumental in growing a fledgling industry into a multi-billion dollar sector with AMRs deployed in thousands of facilities worldwide."
Jean-Pierre Hathout, President of MiR, is confident that the company can maintain its position as world market leader and make the technology even more accessible to customers of all sizes and industries: "In the ten years of MiR's history so far, we have already seen incredible advances in technology and applications. Although we are still a relatively young company, we have made huge strides in terms of both growth and experience. As the global market leader over the last decade, MiR has been instrumental in proving that AMR is a safe, reliable and user-friendly solution for a wide range of transportation applications. Thanks to our experience of working with numerous customers, we can continue to push the boundaries of automated intralogistics."
Founded with international ambitions
In May 2013, the founder of Mobile Industrial Robots, Niels Jul Jacobsen, began to revolutionize the way companies handle their intralogistics. Thomas Visti joined at the end of 2014. Both had many years of expertise from another successful robotics company, Universal Robots, which gave them valuable market insights and defined a clear strategy. This enabled them to develop MiR into a globally recognized and established AMR manufacturer in just a few years.
In the early years, Visti was on the road with an AMR from the MiR100 model series to give live demonstrations to partners and companies. From the beginning, however, MiR focused on a global market entry based on distribution through partners and a clearly defined product range. Today, MiR robots are distributed by more than 220 partners and certified system integrators in 60 countries. In addition to its headquarters in Odense, Denmark, MiR has regional offices in Boston, Holbrook, New York, San Diego, Chelmsford, Massachusetts, Georgetown, Kentucky, Singapore, Frankfurt, Barcelona, Yokohama, Seoul and Shanghai.
Unbroken growth course
In April 2018, the US company Teradyne Inc. (NYSE: TER) acquired MiR, further expanding its position as a global market leader. From just three employees at the beginning of 2015, the workforce has grown to more than 420 employees today and achieved annual sales of USD 77 million in 2022.
Large multinational companies, including Toyota, IKEA, Novo Nordisk, Denso, DHL and Schneider Electric, generate the majority of MiR's turnover. A merger with AutoGuide Mobile Robots in 2022 has further strengthened MiR's international presence.
"Our focus has always been on large, international customers, as these types of companies are usually the first to adopt new technologies," says Hathout. "We see our customers as close and valuable partners in our efforts to expand AMR technology and develop new tools that support implementation and scalability."
Strategic focus on software development
In addition to the continuous development of new AMR models, MiR recently launched a new cloud-based software tool that allows fleet owners to track and analyze the operation of their robots to gain actionable insights to improve robot performance.
"As robot fleets grow, so does the demand for software tools to improve performance and manage entire fleets," explains Jean-Pierre Hathout. "If we want AMRs to become as widespread as forklift trucks and pallet jacks, it is essential that we lower the barriers to implementation, reprogramming and maintenance. We have already made significant progress in this direction and I firmly believe that we have only just begun to realize the true potential of automated logistics solutions."










